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This Privacy Statement explains what personal data We collect, how We use and protect it, and your respective rights.
Contact Information
Fashion Concept GmbH Dynamostraße 13,
68165 Mannheim, Germany
Tel: +49 621 877 54977
Fax: +49 621 877 54970
German Commercial Registry:
Registered in the commercial register of the District Court Mannheim under HRB 726429
LEI: 9845000FFE0B1CBA7E96
1. Does this Privacy statement apply to you?
This Privacy statement applies to you if you:
-
- are a customer of Boris Becker
- have a subscription to the Boris Becker newsletter or participate in a promotional activity of Boris Becker;
- visit the website of Boris Becker (www.bbecker.com) or one of the underlying sub-pages (“Website”);
2. What personal data does Boris Becker process and for which purpose?
In the course of its business activities, Boris Becker processes personal data. “Personal Data” is any information that can directly or indirectly be used to identify a natural person. You provide most of your personal data voluntarily to us. In some cases, the personal data is collected automatically by Boris Becker or obtained from a third party source. Boris Becker will process personal data if:
a. You are a customer of Boris Becker
Boris Becker processes customers’ personal data to sell its products. This involves entry into a sales agreement to process your payment and, where relevant, to ship your product to you. Processing necessarily includes application of security, fraud prevention, and credit checks and registration.
Boris Becker processes the following customer personal data:
- Contact information, including your name, (invoice and delivery) address, e-mail address and phone number;
- Personal information, including your date of birth and preferences;
- Order information, including product, size, payment method, shipping method, order history;
- Financial information, including your bank account number, credit card number, invoice specifications, order amount, payment status;
- Optional information, such as your gender, company information and account details.
As a customer, you also have the option to make use of the following related services:
Account: to optimize and simplify your shopping experience, you can create an account on the Website. To create an account, Boris Becker needs the following information:
- Contact information, including your name, address, e-mail address and phone number;
- Account information, including your e-mail address and password.
- Optional information, such as your gender, date of birth and company information; and your preferences, including your preferred store, product categories and size.
Customer Service: For questions or complaints regarding Boris Becker products or services, you may contact Boris Becker customer service at info@bbecker.com. Before Boris Becker can process your question or complaint, Boris Becker will need to verify your identity based on your personal data which may include:
- Contact information, including your name, address, e-mail address, age, gender, data of birth, nationality and phone number;
- Content, including the subject of the message, remarks, images and screenshots, the content of the telephone conversation;
- Optional information, such as order number.
Boris Becker uses this personal data for the following purposes:
- To better perform our obligations under our agreement with you;
- To help you have the best customer experience with Us.
- To remember your language and other preferences;
- To help you obtain information you need;
- To provide a safe and secure means of transacting business with Us;
- To evaluate and improve our level of customer satisfaction and to better understand our customers; and
- To fulfill legal obligations or exercise legal rights of Boris Becker, its affiliates, or other third-parties.
b. You have a subscription to the Boris Becker newsletter, participate in a Boris Becker promotional activity or participate in the Boris Becker loyalty program
Boris Becker Newsletter: Boris Becker would like to keep you informed of news relating to Boris Becker and send you special offers. If necessary we will ask your consent before sending you our newsletters and offers. To send you our newsletter, Boris Becker processes the following information:
- Contact information, including your name, address, e-mail address, age, gender, data of birth, nationality, phone number, Social Media details;
- Order information, including order history, preference history, products in basket;
- Preferences, including preferred store (location), size;
- Technical information, including subscriber key, account type, customer sentiment.
If you have indicated your preferences in your account, we will tailor our communication to what we think you will be interested in and provide you with personalized offers. Each communication will include an opt-out link to allow you to unsubscribe from the newsletter. You may also adjust your preferences in your account.
Promotional activity: Boris Becker may also organize a promotional activity in which you may participate. To conduct the promotional activity, including for instance to select a winner and communicate the results, Boris Becker may require the following information:
- Contact information, including your name, address, e-mail address, age, gender, data of birth, nationality and phone number;
- Promotional information, including the content you provide in order to participate in the promotional activity;
- Technical information, including a promotional code.
Loyalty program: You can subscribe to the Boris Becker loyalty program on the Website or in a Boris Becker store. To subscribe to the loyalty program, you’ll need to provide the following information:
- Email address;
- Gender
- Optional information, such as first and last name, date of birth, sizes, and product preferences.
Upon successfully subscribing to the Boris Becker loyalty program, your Website account will change into a Boris Becker reward account. In this account, you can view the following information, which Boris Becker will use to provide you with loyalty program rewards:
- Personal information, including shipping information, your birthday and your sizes;
- Member card number
- Points / status (benefits of status, point history, FAQ)
- Personal styling service (silver, gold & platinum)
- Vouchers
- Opt-in settings for marketing & membership
- Online / offline purchases
- Refer a friend settings and history
Boris Becker uses this personal data for the following purposes:
- To perform our obligations under our agreement with you;
- To identify you when you subscribe;
- To administer and manage your Account;
- To provide information about and to deliver our rewards program, customized advertising, communications and content from us specific to your interests;
- To help you obtain information you are looking for;
- To provide a safe and secure service and enhanced customer experience;
- To measure effectiveness of our loyalty program, how you use it, and to better understand you as well as other members;
- To respond to your questions and requests; and
- To fulfill legal obligations or exercise legal rights of Boris Becker, its affiliates, or other third-parties.
c. You visit the Website
By visiting the Website, Boris Becker automatically collects information by means of cookies and similar technologies. This information may consist of:
- Identifiers, including IP-address, cookie-id or device-id;
- Information about your connection to the website, webpages and/or the ad server, including the date, time and type of the connection;
- Internet browser details, including browser type and language settings;
- Operating system details, including OS type and language settings;
- Device details, including location and (in case of mobile device) longitude, latitude, model and carrier;
- Use of and interaction with the website, webpage or advertisement, including your interests and click-trail;
- Information on the advertisements presented to you;
- Social Media details, such as account details.
- Your activities over time and across third-party websites, apps, or other online services
c. You visit the Website
To learn more about the use of these technologies, please consult our Cookie Policy. The major browsers have attempted to implement the draft “Do Not Track” (“DNT”) standard of the World Wide Web Consortium (“W3C”) in their latest releases. As this standard has not been finalized, the Boris Becker site is not compatible with DNT. Boris Becker uses this personal data for the following purposes:
- To perform our obligations under our agreement with you;
- To help us and third parties obtain information about your visits to the Website;
- To analyze your use of the Website to improve our Website;
- To deliver advertising, communications and content from us and third parties, on our Website and those of third parties, specific to your interests;
- To remember your language and other preferences;
- To help you obtain information you are looking for;
- To provide a safe and secure service and transactions;
- To measure how many people use our sites, and how they use them, to keep our sites running efficiently and to better understand our audiences;
- To secure, amend and improve our Website;
- To secure the Boris Becker system by enhancing the security controls around platform access;
- To provide your information to third parties in accordance with this Privacy Statement; and
- To fulfill legal obligations or exercise legal rights of Boris Becker, its affiliates, or other third-parties.
We will analyze your information to build individual profiles. These profiles will be used to predict future interests and display targeted (online) advertisements. Our goal is to provide relevant and interesting offers to you. The profiling is based on your (surfing) behavior on the internet. This includes the viewing of advertisements, any interaction with it and the overlap between desktop and mobile usage.
d. You visit a Boris Becker store
By visiting a Boris Becker owned and operated store, along with the categories of data above in section a, Boris Becker may process your personal data for the following purposes:
Protecting rights and security. In order to protect the rights and security of our organization, employees and visitors and in order to investigate crimes or violations of our policies Boris Becker will process the following personal data:
- Video images.
Improving product and services In order to improve our products and services, for example by counting the number of visitors to Boris Becker stores and optimizing the lay-out of products in Boris Becker stores, Boris Becker may process the following personal data:
- First and last name;
- E-mail address;
- Identifiers such as your MAC address or IP address;
- Time and location of your visit to a Boris Becker store.
Newsletter Subscription. When you visit a Boris Becker store, you may be provided the opportunity to subscribe to our newsletter. When you subscribe, Boris Becker may process the following personal data:
- First and last name;
- E-mail address;
3. Who has access to your personal data?
Share your personal data with its affiliates, operating groups, subsidiaries and divisions, or with third parties if such is necessary for the purposes as listed above. Boris Becker will require third parties to conduct activities in a manner consistent with Boris Becker policies and guidelines in relation to data protection.
Share your personal data with parties processing personal data on our behalf. In such cases, these parties may only use your personal data for the purposes described above and only in accordance with our instructions. Boris Becker will only use parties which provide sufficient guarantees to implement appropriate technical and organizational measures and ensure the protection of your personal data.
Grant employees access to your personal data if necessary for the performance of their tasks. In such a case, access will be granted only if necessary for the purposes described above and only if the employee is bound by confidentiality.
Share your personal data if required to do so by law, court order, or other legal process, for example, with law enforcement agencies or other governmental agencies, to establish or exercise our legal rights or in connection with a corporate transaction, such as a divesture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
4. How long will Boris Becker keep your personal data?
Boris Becker retains your personal data in accordance to our record retention needs. The exact period of time is based on the type of the personal data and the legal obligations or business purposes for retaining it. After the retention period, the personal data will be either destroyed or anonymized.
5. Will there be updates to this Privacy statement?
This Privacy Statement is effective as of 01-09-19. Boris Becker may update this Privacy Statement from time to time and will publish its updated Privacy Statement on its Website. Any such updated Privacy Statement is effective upon posting. We may also notify you via email or other direct electronic communication method of any changes that, in our sole discretion, materially impact treatment of your Personal Information. You are responsible for periodically visiting this Privacy Statement to check for changes. Your continued use of the Program is your acceptance of the Privacy Statement as revised. Identification of when the Privacy Statement has last been updated is located at the top left corner of the page.