A cookie is a small piece of data sent from a website and stored in your web browser on your computer, mobile or other handheld device, while you are browsing a website. Cookies may be used to store your passwords and user ID’s, preferences of start pages, ordering status on a website, personalisation or website tracking (eg targeted marketing). The information stored in a cookie may later be read from your browser in order to –among other functions- deliver a page tailored to you or to automatically log in.
Cookies allow you to make full use of the online shopping and personalized features available on this website. Cookies also help us to provide you with the best shopping experience possible by giving us information which we use to improve the usability and the performance of this website. Furthermore, we use tracking pixels in our email newsletters to track clicks back to our website.
How to change your cookie settings and withdraw your consent
Categories of Cookies used on this website
Strictly necessary cookies
These cookies are essential for the operation of the website and are used by Boris Becker for technical purposes such as keeping track of your current shopping session and enabling you to proceed to checkout and pay for products. These cookies are session cookies, which typically store information in the form of a session and they are stored in temporary memory and are erased when you close the web browser.
These cookies gather information about how a website is used. They are used by Boris Becker to collect statistical information about the number of visitors that use the website through the link in the email newsletters, to measure the success of the newsletters; to collect statistical information about how visitors use this website in order to improve the way the website works and measure the success of competitions and campaigns. These cookies are used exclusively to improve the performance of the website, and with it the user experience. These cookies are persistent cookies and they are stored on your hard drive until they expire or until you delete them.
These cookies enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. They are used by Boris Becker to distinguish you from other users of the website, so Boris Becker can personalize your shopping experience by making this website and the advertising displayed on it more relevant to your interests and can remember choices you make (such as your user name, language or the country you are in) when you return to visit this website. These cookies are persistent cookies and they are stored on your hard drive until they expire or until you delete them.
Marketing and Retargeting cookies
First and Third party cookies
Both session cookies and persistent cookies are used by Boris Becker and third parties on this website.
Cookies placed by Boris Becker are called first party cookies and are used for various purposes for example to remember the username and to remember the items in a basket. Cookies placed by Boris Becker are stored for the period as mentioned in our detailed cookie here or until you delete them. Cookies placed by a different party than Boris Becker, are called third party cookies. These cookies may “follow” you through various websites and for a longer period of time, but they do not collect personal data from which the third party would be able to identify you, the individual customer. The third parties placing these cookies may be suppliers who partner with us to deliver our website, companies that participate with us in affiliate marketing programs and other third parties.
Social media plugins
To increase the protection of your data while visiting our website, social media plugins are integrated into our site by the so called “two click solution”. Such integration ensures that by accessing the website containing social media plugins no connection to the social media provider servers is established. A connection will not be established until you activate the social media plugin and give your consent for the transfer of data. The content of the social media plugin will be transferred directly to your browser and embedded in the website. By embedding the social media plugin social media providers receive information which of our sites you have accessed even if you do not have a profile with the social media provider and you are not logged in. This information will be directly transferred to servers of the social media providers, which are often located in the USA and stored there. If you interact with the social media plugins, for example to click the “like” button the respective information will be directly sent to asocial media provider server and stored there. The information is furthermore published in social media and will be shown to your contacts.
Visual Web Optimizer
Google Analytics (Website Analysis)
We have entered into a data processing agreement with Google, which will act as ‘data processor’ on our behalf. We have supplemented the code on our website with the functionality to ensure that IP addresses are collected on an anonymous basis. You can object to the tracking with Google Analytics as described above, by clicking the button “Disable Google tracking” at the bottom of this page. A cookie will be set which will disable the future collection of data when you visit the website (so called opt-out cookie). You can also prevent the storage of cookies by respective settings in your browser software as described above; please note that you may then not be able to use all functions of our website to their full extent.
You can also prevent the Google tracking described above by downloading and installing the browser extension (plugin) available at: https://tools.google.com/dlpage/gaoptout?hl=es
Further information concerning data protection at Google Analytics is available at Google’s data protection notice under “Google Analytics Cookies”: https://tools.google.com/dlpage/gaoptout?hl=es